{"id":368,"date":"2012-06-18T08:46:12","date_gmt":"2012-06-18T05:16:12","guid":{"rendered":"http:\/\/www.businessofsoftware.ir\/?p=368"},"modified":"2013-12-09T14:21:59","modified_gmt":"2013-12-09T10:51:59","slug":"what-is-business-model-canvas","status":"publish","type":"post","link":"http:\/\/www.businessofsoftware.ir\/368\/what-is-business-model-canvas\/","title":{"rendered":"\u0628\u0648\u0645 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0686\u06cc\u0633\u062a\u061f"},"content":{"rendered":"<div style=\"text-align: justify;\"><span style=\"color: #808080;\"><strong><br \/>\n\u0628\u0648\u0645 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u06cc\u0627\u00a0 Business Model Canvas\u00a0 \u0627\u0628\u0632\u0627\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc \u0648 \u06a9\u0627\u0631\u0622\u0641\u0631\u06cc\u0646\u0627\u0646\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 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\u0642\u062f\u0631\u062a\u0645\u0646\u062f \u0627\u0633\u062a \u06a9\u0647 \u06f9 \u0628\u062e\u0634 \u0633\u0627\u0632\u0646\u062f\u0647\u200c\u06cc \u0645\u062f\u0644\u200c\u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0631\u0627 \u062a\u0648\u0635\u06cc\u0641 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u06cc\u0646 \u0628\u062e\u0634\u200c\u0647\u0627 \u0634\u0627\u0645\u0644 \u0628\u062e\u0634\u200c(\u0647\u0627\u06cc) \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u060c \u0627\u0631\u0632\u0634 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc\u060c \u06a9\u0627\u0646\u0627\u0644(\u0647\u0627\u06cc) \u062a\u0648\u0632\u06cc\u0639\u060c \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u060c \u062c\u0631\u06cc\u0627\u0646 \u062f\u0631\u0622\u0645\u062f\u060c \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0627\u0635\u0644\u06cc\u060c \u0645\u0646\u0627\u0628\u0639 \u0627\u0635\u0644\u06cc\u060c \u0634\u0631\u06a9\u0627\u06cc(\u062a\u062c\u0627\u0631\u06cc) \u06a9\u0644\u06cc\u062f\u06cc \u0648 \u0633\u0627\u062e\u062a\u0627\u0631 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627 \u0627\u0633\u062a.\n<\/div>\n<p>&nbsp;<br \/>\n<a href=\"http:\/\/www.businessofsoftware.ir\/tools\/\" ><img loading=\"lazy\" src=\"http:\/\/www.businessofsoftware.ir\/wp-content\/uploads\/2013\/12\/BMCanvas_Persian-noText-s.png\" alt=\"\u0628\u0648\u0645 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\" title=\"Business Model Canvas\" width=\"550\" height=\"414\" \/><\/a><br \/>\n&nbsp;<br \/>\n<button type=\"button\" style=\"background-color:lightgreen\" onclick=\"window.open('http:\/\/www.businessofsoftware.ir\/tools\/','_blank','resizable=yes')\">\u062f\u0627\u0646\u0644\u0648\u062f \u0628\u0648\u0645 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631<\/button><br \/>\n&nbsp;<br \/>\n<strong>\u06f1. \u0628\u062e\u0634 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\u0634\u0631\u06a9\u062a \u0686\u0647 \u0647\u0633\u062a\u0646\u062f\u061f.<\/p>\n<p><strong>\u06f8. \u0634\u0631\u06a9\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc:<\/strong> \u0628\u0631\u0627\u06cc \u0628\u0647\u0628\u0648\u062f \u0639\u0645\u0644\u06cc\u0627\u062a \u0648 \u06a9\u0627\u0647\u0634 \u0631\u06cc\u0633\u06a9 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0645\u0639\u0645\u0648\u0644\u0627 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u0628\u0627 \u0628\u0631\u062e\u06cc \u062f\u06cc\u06af\u0631 \u0645\u0634\u0627\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u062a\u062c\u0627\u0631\u06cc \u0635\u0648\u0631\u062a \u0645\u06cc\u200c\u062f\u0647\u0646\u062f. \u0627\u06cc\u0646 \u0645\u0634\u0627\u0631\u06a9\u062a\u200c\u0647\u0627 \u0628\u0647 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc: \u0647\u0645\u06a9\u0627\u0631\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0628\u0627 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u0631\u0642\u06cc\u0628 \u0648 \u063a\u06cc\u0631 \u0631\u0642\u06cc\u0628\u060c \u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u06af\u0630\u0627\u0631\u06cc\u200c\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06a9\u060c \u0631\u0648\u0627\u0628\u0637 \u062e\u0631\u06cc\u062f\u0627\u0631-\u0641\u0631\u0627\u0647\u0645\u200c\u06a9\u0646\u0646\u062f\u0647 \u0648 \u067e\u06cc\u0645\u0627\u0646\/ \u0627\u062a\u062d\u0627\u062f\u0647\u0627\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0627\u0645\u06a9\u0627\u0646 \u067e\u0630\u06cc\u0631 \u0647\u0633\u062a\u0646\u062f.<\/p>\n<p><strong>\u06f9. \u0633\u0627\u062e\u062a\u0627\u0631 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627:<\/strong> \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc \u06a9\u0631\u062f\u0646 \u0645\u062f\u0644\u200c\u0647\u0627\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0645\u062e\u062a\u0644\u0641 \u0686\u0647 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc\u06cc \u0631\u0627 \u062f\u0631 \u0628\u0631 \u062f\u0627\u0631\u062f. \u0645\u0639\u0645\u0648\u0644\u0627 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627 \u0686\u06cc\u0632\u06cc \u0628\u06cc\u0646 \u0647\u0632\u06cc\u0646\u0647\u200c\u0645\u062d\u0648\u0631 \u0648 \u0627\u0631\u0632\u0634\u200c\u0645\u062d\u0648\u0631 \u0647\u0633\u062a\u0646\u062f.\u00a0 \u0633\u0627\u062e\u062a\u0627\u0631 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627 \u062f\u0627\u0631\u0627\u06cc \u062e\u0635\u06cc\u0635\u0647\u200c\u0647\u0627\u06cc: \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u062b\u0627\u0628\u062a\u060c \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0645\u062a\u063a\u06cc\u06cc\u0631\u060c \u0627\u0642\u062a\u0635\u0627\u062f \u0645\u0642\u06cc\u0627\u0633 (\u06a9\u0627\u0647\u0634 \u0647\u0632\u06cc\u0646\u0647 \u0628\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062a\u0639\u062f\u0627\u062f) \u0648 \u0627\u0642\u062a\u0635\u0627\u062f \u0645\u062d\u062f\u0648\u062f\u0647 (\u06a9\u0627\u0647\u0634 \u0647\u0632\u06cc\u0646\u0647 \u0628\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u062d\u062f\u0648\u062f\u0647 \u06a9\u0627\u0631\u06cc) \u0627\u0633\u062a.<br \/>\n&nbsp;<br \/>\n<button type=\"button\" onclick=\"window.open('http:\/\/www.businessofsoftware.ir\/tools\/','_blank','resizable=yes')\">\u062f\u0627\u0646\u0644\u0648\u062f \u0628\u0648\u0645 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631<\/button><br \/>\n&nbsp;<br \/>\n\u06cc\u06a9\u06cc \u0627\u0632 \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631 \u0627\u0645\u06a9\u0627\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06af\u0631\u0648\u0647\u06cc \u0648 \u0628\u0647 \u0686\u0627\u0644\u0634 \u06a9\u0634\u06cc\u062f\u0646 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0634\u0631\u06a9\u062a \u062e\u0648\u062f \u0627\u0633\u062a.<br \/>\n<a href=\"http:\/\/www.businessofsoftware.ir\/368\/what-is-business-model-canvas\/bm_team\/\" rel=\"attachment wp-att-385\"><img loading=\"lazy\" class=\"alignleft size-medium wp-image-385\" title=\"\u0637\u0631\u0627\u062d\u06cc \u06af\u0631\u0648\u0647\u06cc \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\" src=\"http:\/\/www.businessofsoftware.ir\/wp-content\/uploads\/2012\/06\/bm_team-300x252.jpg\" alt=\"\" width=\"300\" height=\"252\" srcset=\"http:\/\/www.businessofsoftware.ir\/wp-content\/uploads\/2012\/06\/bm_team-300x252.jpg 300w, http:\/\/www.businessofsoftware.ir\/wp-content\/uploads\/2012\/06\/bm_team.jpg 500w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 300px\" \/><\/a><a href=\"http:\/\/www.businessofsoftware.ir\/368\/what-is-business-model-canvas\/designplaat\/\" rel=\"attachment wp-att-388\"><img loading=\"lazy\" class=\"alignright size-medium wp-image-388\" title=\"\u06a9\u0627\u0631\u06af\u0631\u0648\u0647\u06cc \u0628\u0631\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\" src=\"http:\/\/www.businessofsoftware.ir\/wp-content\/uploads\/2012\/06\/designplaat-300x203.jpg\" alt=\"\" width=\"300\" height=\"203\" srcset=\"http:\/\/www.businessofsoftware.ir\/wp-content\/uploads\/2012\/06\/designplaat-300x203.jpg 300w, http:\/\/www.businessofsoftware.ir\/wp-content\/uploads\/2012\/06\/designplaat-1024x694.jpg 1024w\" sizes=\"(max-width: 639px) 98vw, (max-width: 1199px) 64vw, 300px\" \/><\/a><br \/>\n&nbsp;<br \/>\n\u0627\u0644\u06a9\u0633\u0627\u0646\u062f\u0631 \u0627\u0633\u062a\u0631\u0648\u0627\u0644\u062f\u0631 (Alexander Osterwalder) \u0648 \u062f\u0648\u0633\u062a\u0634 \u062f\u0631 \u06a9\u062a\u0627\u0628 \u06af\u0631\u0627\u0646\u0633\u0646\u06af \u00ab\u062e\u0644\u0642 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u00bb -\u06a9\u0647 \u062f\u0631 \u067e\u0633\u062a \u0628\u0639\u062f\u06cc (<a title=\"\u0645\u0639\u0631\u0641\u06cc \u06a9\u062a\u0627\u0628 \u062e\u0644\u0642 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\" href=\"http:\/\/www.businessofsoftware.ir\/387\/business-model-generation-book\/\" target=\"_blank\"><strong>\u0627\u06cc\u0646\u062c\u0627<\/strong><\/a>) \u0628\u0647 \u0645\u0639\u0631\u0641\u06cc \u0622\u0646 \u0645\u06cc\u200c\u067e\u0631\u062f\u0627\u0632\u0645.- \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u06cc\u0646 \u0628\u0648\u0645 \u0631\u0648\u0634\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u062e\u0644\u0642\u060c \u0637\u0631\u0627\u062d\u06cc \u0648 \u0646\u06cc\u0632 \u062a\u062d\u0644\u06cc\u0644 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0645\u0639\u0631\u0641\u06cc \u0645\u06cc\u200c\u0646\u0645\u0627\u06cc\u0646\u062f. \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0628\u0631\u0627\u06cc \u062a\u062d\u0644\u06cc\u0644 \u0648 \u0628\u0631\u0631\u0633\u06cc \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0631\u0642\u0628\u0627 \u0648 \u062f\u06cc\u06af\u0631 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u06a9\u0627\u0631\u0628\u0631\u062f \u0641\u0631\u0627\u0648\u0627\u0646 \u062f\u0627\u0631\u062f.<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n<strong>\u0645\u0698\u062f\u0647<\/strong>: \u062f\u0631 \u06a9\u0627\u0631\u06af\u0627\u0647 \u00ab<strong>\u0637\u0631\u0627\u062d\u06cc \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631<\/strong>\u00bb \u0645\u0646 \u0627\u06cc\u0646 \u0631\u0648\u0634 \u0631\u0627 \u0628\u0627 \u0645\u062b\u0627\u0644\u200c\u0647\u0627\u06cc\u06cc \u0627\u0631\u0627\u06cc\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0645. (<a title=\"\u062f\u0648\u0631\u0647 \u0622\u0645\u0648\u0632\u0634\u06cc \u062e\u0644\u0642 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\" href=\"http:\/\/www.businessofsoftware.ir\/seminars\/\" target=\"_blank\"><strong>\u0627\u06cc\u0646\u062c\u0627<\/strong><\/a>)<br \/>\n&nbsp;<br \/>\n<strong>\u0646\u06a9\u062a\u0647<\/strong>: \u0628\u0648\u0645 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0631\u0627 \u0645\u06cc\u062a\u0648\u0627\u0646\u06cc\u062f <a title=\"\u062f\u0627\u0646\u0644\u0648\u062f \u0628\u0648\u0645 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\" href=\"http:\/\/www.businessofsoftware.ir\/tools\/\" target=\"_blank\"><strong>\u0627\u06cc\u0646\u062c\u0627<\/strong><\/a> \u0628\u0628\u06cc\u0646\u06cc\u062f \u0648 \u0628\u0627\u0631\u06af\u06cc\u0631\u06cc \u06a9\u0646\u06cc\u062f.<br \/>\n\u062f\u0631 \u0636\u0645\u0646 \u0628\u0642\u06cc\u0647\u200c\u06cc \u0627\u0633\u0644\u0627\u06cc\u062f\u0647\u0627\u06cc \u0645\u0646 \u0631\u0627\u062c\u0639 \u0628\u0647 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0631\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f <a title=\"\u062f\u0627\u0646\u0644\u0648\u062f \u0628\u0648\u0645 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\" href=\"http:\/\/www.slideshare.net\/Ghanemzadeh\/\" target=\"_blank\"><strong>\u0627\u06cc\u0646\u062c\u0627<\/strong><\/a> \u0628\u06cc\u0627\u0628\u06cc\u062f.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">\u0645\u06cc \u062e\u0648\u0627\u0647\u06cc\u062f \u0628\u0627\u0631 \u062f\u06cc\u06af\u0631 \u06a9\u0647 \u0645\u0637\u0644\u0628\u06cc \u0646\u0648\u0634\u062a\u0647 \u0634\u062f\u060c \u0622\u06af\u0627\u0647 \u06af\u0631\u062f\u06cc\u062f\u061f \u0639\u0636\u0648 <strong><a href=\"http:\/\/feed.businessofsoftware.ir\/opatan\">\u062e\u0648\u0631\u0627\u06a9 (feed)<\/a><\/strong> \u0627\u06cc\u0646 \u0628\u0644\u0627\u06af \u0634\u0648\u06cc\u062f. \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u200c\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0647\u0645\u200c\u0627\u0641\u0632\u0627\u06cc\u06cc \u0648 \u0627\u0634\u062a\u0631\u0627\u06a9 \u062f\u06cc\u062f\u06af\u0627\u0647\u200c\u0647\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f <a title=\"\u0635\u0641\u062d\u0647 \u0641\u06cc\u0633 \u0628\u0648\u06a9 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0646\u0631\u0645\u200c\u0627\u0641\u0632\u0627\u0631\" href=\"http:\/\/www.facebook.com\/businessofsoftware\" target=\"_blank\"><strong>\u0628\u0647 \u0635\u0641\u062d\u0647\u200c\u06cc Facebook \u0628\u0644\u0627\u06af<\/strong> (\u0627\u06cc\u0646\u062c\u0627)<\/a> \u0628\u0631\u0648\u06cc\u062f.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0628\u0648\u0645 \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u06cc\u0627\u00a0 Business Model Canvas\u00a0 \u0627\u0628\u0632\u0627\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc \u0648 \u06a9\u0627\u0631\u0622\u0641\u0631\u06cc\u0646\u0627\u0646\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0634\u0645\u0627 \u0627\u062c\u0627\u0632\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f \u0645\u062f\u0644 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u062e\u0648\u062f \u0631\u0627 \u062a\u0648\u0635\u06cc\u0641\u060c \u0637\u0631\u0627\u062d\u06cc \u0648 \u0627\u062e\u062a\u0631\u0627\u0639 \u06a9\u0631\u062f\u0647 \u06cc\u0627\u00a0 \u0622\u0646\u200c\u0631\u0627 \u0628\u0647 \u0686\u0627\u0644\u0634 \u0637\u0644\u0628\u06cc\u062f\u0647 \u0648 \u06cc\u0627 \u062a\u063a\u06cc\u06cc\u0631 (\u0686\u0631\u062e\u0634:Pivot) \u062f\u0647\u06cc\u062f. &nbsp;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[50,46,15,4,11],"tags":[83,84,98,81,82,71,80],"_links":{"self":[{"href":"http:\/\/www.businessofsoftware.ir\/wp-json\/wp\/v2\/posts\/368"}],"collection":[{"href":"http:\/\/www.businessofsoftware.ir\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.businessofsoftware.ir\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.businessofsoftware.ir\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"http:\/\/www.businessofsoftware.ir\/wp-json\/wp\/v2\/comments?post=368"}],"version-history":[{"count":0,"href":"http:\/\/www.businessofsoftware.ir\/wp-json\/wp\/v2\/posts\/368\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.businessofsoftware.ir\/wp-json\/wp\/v2\/media?parent=368"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.businessofsoftware.ir\/wp-json\/wp\/v2\/categories?post=368"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.businessofsoftware.ir\/wp-json\/wp\/v2\/tags?post=368"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}